On this week’s episode, we sit down with another mother daughter duo, Lisa and Lexi Odenweller. Lisa is the founder of Kroma Wellness and Lexi was a vital part in the development of the brand. Kroma is a premium functional health and superfood company backed by celebrity investors Gwyneth Paltrow, Jessica Seinfeld and Amy Schumer. Kroma is simplifying nutritional well-being through superior, nutrient-rich products that deliver proven results by changing ingrained behaviors. In this episode we discuss founding a DTC product line in the wellness space, how to achieve optimal health while having balance, the downsides to traditional detoxes and cleanses, and the ways in which generational difference can inform business decisions. We hope you love this episode as much as we did! Check out Kroma Wellness Products here Follow Lisa on Instagram @lisaodenweller and Lexi @lexiodenweller As always follow us on Instagram @cynthiarowley and @kitkeenan --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app