Episodes
Jem Lloyd-Williams is the UK CEO of Mindshare, a global, multi-award-winning, media agency network of 9300 people across 86 countries.
Mindshare looks after some of the world’s biggest advertisers, including Unilever, Ford and Nike, as well as impressive UK brands such as Carwow, and LV= insurance.
Jem was the former CEO of Vizeum UK and has held several leadership positions at MediaCom.
We talk about:
🔸Why writing accelerated his career more than anything else
🔸How to create a purpose that...
Published 01/18/22
Adrian Talbot is the CFO at Hotwire Global. He functioned as an FD, CFO and COO for over 20 years, and has 15 years of experience leading Finance and Operations teams in Media and Professional Services for some of the biggest agencies around.
He was part of the team responsible for growing Hotwire from 150 to 300 people and has been named CFO of the year and international CFO of the year by the FDs Excellence awards.
We talk about:
🔸What Hotwire looks like today- Services, employees,...
Published 01/17/22
Dora Osinde is the Global Chief Creative Officer at Granny, an international creative agency whose mission is to elevate entertainment and lifestyle brands into pop culture icons.
Clients include Netflix, Spotify, MTV, Sony Music, and Warner Brothers to name a few.
We talk about:
🔸Her biggest takeaways from being Global Creative marketing manager at Netflix
🔸What attracted her to Granny and the company culture
🔸How the company attracts and retains talent during global expansion
🔸The skills...
Published 01/11/22
Yasin Alimam is the Founder of Hotpatch, one of the most disruptive and innovative businesses around today. They connect those with available workspaces with those who need it. It’s WeWork meets AirBnB.
We talk about all things growth, how they won their first few users, brand building, how they plan to get to critical mass, and so much more.
If you are at all interested in technology, startups, and the new world of work, then you are going to find this to be an absolutely fascinating...
Published 01/06/22
Daniel de la Cruz is the Founder and Chief Learner at Polymensa helping agencies build their advisory boards. He has extensive experience working with agencies of all shapes and sizes across the country.
Polymensa is your n̶o̶n̶-̶e̶x̶e̶c̶u̶t̶i̶v̶e̶ non-ego board of advisors for your agency. Specially designed for agencies with 20 - 50 employees and agency founders who have never worked in an agency before or at the agency board director level.
We talk about:
🔸The main problems clients have...
Published 01/03/22
Daniel De La Cruz is the Founder and Chief Learner at Polymensa helping agencies build their advisory boards. He has extensive experience working with agencies of all shapes and sizes across the country.
Polymensa is your n̶o̶n̶-̶e̶x̶e̶c̶u̶t̶i̶v̶e̶ non-ego board of advisors for your agency. Specially designed for agencies with 20 - 50 employees and agency founders who have never worked in an agency before or at the agency board director level.
Published 12/31/21
Natalia Chaban is the Digital Performance and Technology Director at Mediacom. Campaign’s media agency of the decade.
She has over 15 years of experience in advertising technology and innovation. As well as a deep understanding of digital media platforms, data platforms, digital media analytics, data warehousing and emerging digital technologies.
Learn more about our episode sponsor at https://www.accountinsight.ai/ (Account Insight.ai)
We talk about:
🔸 Tight targeting and brand loyalty vs...
Published 12/13/21
Jessica Bohm is the Director of Agency Business at Similarweb.
Similarweb gives agencies a true 360-degree view of all digital activity across customers, prospects, partners, and competition. Their insights help clients beat their competition and win their markets.
Find out more at https://www.similarweb.com/?utm_medium=paid_partnershipandutm_source=agencydealmastersandutm_campaign=smm_agc_podcast_minisite_agency_minisite_prospects_global_dec_21andutm_placement=landing-page...
Published 12/12/21
Jessica Bohm is the Director of Agency Business at Similarweb.
Similarweb gives agencies a true 360-degree view of all digital activity across customers, prospects, partners, and competition. Their insights help clients beat their competition and win their markets.
Find out more at https://www.similarweb.com/ (Similarweb.com)
Published 12/12/21
Oliver Yonchev is the co-founder and COO of Flight Story.
Flight Story build resilient retail investor communities around great public companies.
Previously Oliver was Managing Director of Social Chain, a world-leading social media and e-commerce group. Within just 6 years the company grew from a small UK start-up to a $600m+ public company, operating across 7 locations.
For almost a decade, Oliver has been at the forefront of digital marketing and creative services supporting the management...
Published 12/07/21
Oliver is the co-founder and COO of Flight Story.
Flight Story build resilient retail investor communities around great public companies.
Previously Oliver was Managing Director of Social Chain, a world-leading social media and e-commerce group. Within just 6 years the company grew from a small UK start-up to a $600m+ public company, operating across 7 locations.
For almost a decade, Oliver has been at the forefront of digital marketing and creative services supporting the management teams of...
Published 12/06/21
Michael Gietzen is the Group Managing Director for Identity, one of the UK’s most successful event agencies. He leads a team that delivers extraordinary events for world governments and global brands.
With a team of over 100 people, they deliver events for some of the biggest brands around, such as Apple, Siemens, Leica, Harley-Davidson, New Balance, Formula E, NATO and Her Majesty’s Government. Identity is now on course to turnover £150 million this year.
We talk about:
🔸The journey and...
Published 11/29/21
Michael Gietzen is the Group Managing Director for Identity, one of the UK’s most successful event agencies. He leads a team that delivers extraordinary events for world governments and global brands.
With a team of over 100 people, they deliver events for some of the biggest brands around, such as Apple, Siemens, Leica, Harley-Davidson, New Balance, Formula E, NATO and Her Majesty’s Government. Identity is now on course to turnover £150 million this year.
Published 11/29/21
Kevin Sugrue is currently a consultant for Similarweb, he helps Agencies to differentiate their client’s brands, build attention and preference using Paid, Owned and Earned media. Kevin works across both strategy and insight; guiding more effective marketing.
At IPG Mediabrands he worked with clients such as Amazon, ExxonMobil, Lego, Lockheed Martin, Spotify, Tata Communications, Unilever and UPS.
He has also worked at Dentsu, Millward Brown and Bates Worldwide. His experience includes work...
Published 11/15/21
Kevin Sugrue is currently a consultant for Similarweb, he helps Agencies to differentiate their client’s brands, build attention and preference using Paid, Owned and Earned media. Kevin works across both strategy and insight; guiding more effective marketing.
At IPG Mediabrands he worked with clients such as Amazon, ExxonMobil, Lego, Lockheed Martin, Spotify, Tata Communications, Unilever and UPS.
He has also worked at Dentsu, Millward Brown and Bates Worldwide. His experience includes work...
Published 11/09/21
Wale Badamosi-Oyekanmi is the Founder and President of Dare.Win, the international award-winning group offering communication and consulting services to entertainment and content brands. They have recently merged with Sir Martin Sorrell’s Media.Monks in 2020.
Clients include Netflix, Spotify, PlayStation, Bacardi Group, Google, YouTube, BMW, Disney, Warner Bros and Zalando to list a few.
We talk about:
🔸The importance of hard work
🔸The story behind how Dare.Win won their first client
🔸The...
Published 11/03/21
Wale Badamosi-Oyekanmi is the Founder and President of Dare.Win, the international award-winning group offering communication and consulting services to entertainment and content brands. They have recently merged with Sir Martin Sorrell’s Media.Monks.
Clients include Netflix, Spotify, PlayStation, Bacardi Group, Google, YouTube, BMW, Disney, Warner Bros and Zalando to name a few.
Published 10/31/21
Matt Harper is the CEO of The Marketing Practice, with their recent acquisitions, they are now one of the leading full-funnel B2B agencies in the world.
He previously ran the agency’s US operation prior to becoming group CEO. His goal is to develop a team that’s the best in the world at B2B marketing, delivering a blend of local expertise and global scale that helps clients grow customers, pipeline and partner channels.
The company has recently made two significant acquisitions, Omobono, the...
Published 10/26/21
Matt Harper is the CEO of the Marketing Practice, with their recent acquisitions, they are now one of the leading full-funnel B2B agencies in the world.
He previously ran the agency’s US operation prior to becoming group CEO. His goal is to develop a team that’s the best in the world at B2B marketing, delivering a blend of local expertise and global scale that helps clients grow customers, pipeline and partner channels.
The company has recently made two significant acquisitions, Omobono, the...
Published 10/26/21
Tiffani Bova is the Global Customer Growth and Innovation Evangelist at Salesforce.
Her book: Growth IQ has been translated into seven languages, it was named a Wall Street Journal Bestseller and one of the top 5 books in Leadership and Strategy.
She’s been named as one of the “Most Powerful and Influential Women in California”.
She writes for HBR, Forbes and has been featured in articles from Bloomberg, The WSJ, Economist, Hoovers and USA Today.
We talk about:
🔸Choosing the right growth...
Published 10/19/21
Tiffani Bova is the Global Customer Growth and Innovation Evangelist at Salesforce.
Her book: Growth IQ has been translated into seven languages, it was named a Wall Street Journal Bestseller and one of the top 5 books in Leadership and Strategy.
She’s been named as one of the “Most Powerful and Influential Women in California”.
She writes for HBR, Forbes and has been featured in articles from Bloomberg, The WSJ, Economist, Hoovers and USA Today.
Published 10/19/21
Jonathan Leafe ran Strawberry for 27 years, a very successful Creative Marketing Agency, he then sold the agency and became a performance coach. He’s since helped many Digital Agencies, Marketing Agencies and Creative Agencies fulfil their full potential.
Helping them turn minus EBITDA into positive success, double their turnover and more than double their profit, as well as going from having no retainer clients to 100% on retainer.
We talk about:
🔸The most important principles for creating...
Published 10/12/21
Jonathan Leafe ran Strawberry for 27 years, a very successful Creative Marketing Agency, he then sold the agency and became a performance coach. He’s since helped many Digital Agencies, Marketing Agencies and Creative Agencies fulfill their potential.
Helping them turn minus EBITDA into positive success, double their turnover and more than double their profit, as well as going from having no retainer clients to 100% on retainer.
Published 10/11/21
Sophie Coyne and Megan Leppan are the co-founders of Raised by Wolves. A fascinating company at the nexus of corporate internal communications with brand advertising.
Corporate comms for a long time has been stale but Megan and Sophie have big plans to change that by injecting some much-needed life into the space.
We talk about:
🔸The problems Raised By Wolves solves for customers
🔸How to create effective and creative corporate comms
🔸How corporate communication is evolving
🔸What makes a...
Published 09/27/21
Sophie Coyne and Megan Leppan are the Co-founders of Raised by Wolves, a creative communications studio focused on helping brands unsettle the ordinary in the corporate and sustainability space.
Published 09/24/21