“I’ve been learning from Gini since I first picked up a copy of her books Marketing in the Round (co-authored with Geoff Livingston) and Spin Sucks. She has taught me everything I know about PESO distribution tactics and made me way more daring and prepared through every career pivot I’ve made in the last five years. When I saw that she and Chip were teaming up to riff on the business of running an agency, I was happy to have another resource that made me feel supported. Funnily enough, I don’t exactly run a digital marketing agency. I do some of that plus several artsy side hustles that I’m working to grow. But I know that what I am hearing I can apply to my client and personal work. Because as Martin Waxman says, everything in communications today “meets and intersects.” Thanks so much Gini and Chip for having the grace and humility to share your business stories. This is content marketing at its very best. ~ Alison”
Alison GJ via Apple Podcasts ·
Canada ·
11/27/18