How does a simple merger result in a highly successful business that houses both agency and consulting practices under one roof, creating what very well may be the business model of the future? Bob Ruffolo, founder and CEO of IMPACT, joins the podcast to discuss his merger with The Sales Lion, and how that led to growth that surpassed their HubSpot peers and made their consulting services a primary source of company revenue. He discusses how they’ve structured their business to host several independent teams under one roof, as well as how you can build consulting practices into your own business to increase profit and improve retention. Connect w/ Bob: https://www.linkedin.com/in/bobruffolo/ Support the showWant to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes, and find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork and produced in collaboration with Circle Audio.