How can you get your team to track their time, let alone do it accurately? That's a question that we've heard so many times from agency leaders, and it's one that many struggle to answer effectively. Deb Andrews, Owner of Marketri, a successful marketing agency with nearly 20 years in business, says it all comes down to 4 P's that help you explain the WHY of time-tracking to your team. In in this conversation, we'll answer questions like:  What are the 4 P's of Time-Tracking? How do they connect to one another? How can you create a culture where time-tracking is a valuable operational tool? Connect w/ Deb on LinkedIn: https://www.linkedin.com/in/marketridebbieandrews/  Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.