Want to win more clients (and keep them longer) in 2024? Of course you do! Offering a free benchmark consultation as part of your sales process might just be the key to doing both this year. In this episode with Chris Nault, Founder and CEO of Growth, he breaks down the process and results from his agency's 5-week experiment of adding a benchmark consultation into their sales and renewal processes. In this episode, you’ll hear from Chris: When and how to invite clients into a Databox benchmark group How it can impact your close rates (for both new & renewal business)s The role benchmark data can play in on-going client management How to leverage benchmark data to build a tight-knit community for your clients and prospects Resources Mentioned in This Episode: Connect with Chris on LinkedIn 5 Reasons Your Firm Should Offer a Free Benchmark Consultation The State of Agency Operations Report Databox (Free) Benchmark Groups How 200+ Agencies Invest in Their Own Marketing w/ Pete Caputa & Karl SakasWant to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.