Welcome back to another episode of Agencyphonics, we're talking today the secret sauce to profitability!   In this episode, Cactus Managing Partners Joanne Reid & Alfie Wenegieme discuss strategies for profitability including increasing prices and cutting costs, including: - Efficient resource management - Understanding recoverability rates - Rewards of proper project planning - Achieving revenue targets without unnecessary expenses - The importance of effective reporting  - Managing scoping and costing  - Rate cards and rate adjustments and proper pricing Discover the essential strategies for boosting your agency's profitability and learn the insider secrets from industry experts in this episode – tune in now to supercharge your agency's success! Episode Highlights: - Two Aspects of Profitability: Overall and Project-Specific - Profitability Strategies: Pricing, Cost Reduction, Billable Hours - Efficient Resource Management - Understanding Recoverability Rates - Effective Project Planning and The Right Team Composition for Success - Tracking Profitability via Specific Reports and Job Profitability Factors - Setting Day Rates and Rate Card Adjustments and Regular Rate Revisions - Approaching Clients About Rate Increases - Key Takeaways for Agency Profitability ------------------------------------------------------------------------------------------------------------- Connect with our Host and Guests: Host - Pete Hoole Guests - Alfie Wenegieme & Joanne Reid ------------------------------------------------------------------------------------------------------------- This episode was brought to you by: Cactus The Agencynomics Community  The Cactus Academy In partnership with: The Santé Group