Agatha Chang is co-founder of GRAIN Group, a 40-person data-driven performance agency. Agatha tells us what Type 2 fun means and why she looks for it in hiring, how a brainstorming session about vodka led to the founding of the agency, the importance of architecting data when delivering reports to clients, why she is the first interviewer for every new hire, why she's built a culture that emphasizes collaboration over bosses, and the true story of the indie rock song Agatha Chang by the Eels.