We talk to Richart Ruddie. Richart founded The Reputation Management Company in 2011 and sold it to two private equity investors in 2021. Richart tells us how he sold his business with Quiet Light, how he ended up talking to more than 50 potential buyers, how listing his business for sale ended up becoming a marketing tool to get clients, why it's important to do due diligence on potential buyers, and what happened when a competitor quit the industry to become a pastor.