In the fourth episode of this five-part podcast series, we're joined by Fawad Qureshi, Global Industry Field CTO at Snowflake and and Keith Hinde, Principal Consultant at GlobalLogic. Fawad and Keith discuss the challenges posed by technical debt within data platforms, hindering the acceleration of time to value, managing scalability and emphasising prioritisation of outcomes over methods.  Topics include: Defining impactfulproblems rather than just adopting new technologies. The importance of a strong data foundation for leveraging technologies like Generative AI Creating an effort-value matrix to prioritize high-value/low-value projects Introducing metrics such as monitoring service request turnaround for assessing effective problem-solving Encouraging organizations to view data as a product and leverage marketplaces for innovation The role of metadata governance in understanding how data is used The importance of effective communication in promoting governance for sustainable innovation