The digital screens in the car are the latest battleground in the battle for the driver’s attention. The main competitor? The mobile phone.  Each time you choose to connect your smartphone to your car’s infotainment system using CarPlay or Android Auto, the mobile phone wins. The car’s digital surfaces are reduced to dumb screens that mirror the phone’s apps and use the phone’s processing power. Your usage data and analytics are no longer accessible to the car maker, putting them at a significant disadvantage. So, can car makers, famously still on the software learning curve, compete with the Apples and Googles of the world - companies that build software for a living - in this software-led automotive world? In this episode of the AI in Automotive Podcast, we are hosting Alex Barth, VP of Automotive and Mobility at Mapbox. Mapbox is a mapping and location cloud platform that offers the building blocks; the SDKs and APIs to power navigation. Their new product, Mapbox Dash, helps car manufacturers create brand-specific in-car digital experiences anchored to navigation, and generate subscription revenue.  Alex shares some amazing insights on how automotive manufacturers can use the power of AI to deliver compelling in-vehicle digital experiences.