Amy Bowen is director of consumer insights at Vineland Research and Innovation Centre, where she leads a group of industry experts in sensory and consumer science with backgrounds in biology, food science, psychology, oenology, and culinary arts to offer contract and collaborative research services. Amy’s research focuses on understanding the drivers that impact consumer preference and choice for horticultural products to create value-added results that inform breeding program selections, brand development, new variety introductions, and commercialization. Amy has a PhD in Biological Sciences with a specialization in Plant Science, Oenology and Viticulture from Brock University. She is also a certified sommelier through the Canadian Association of Professional Sommeliers.   LinkedIn: https://www.linkedin.com/in/amy-bowen-phd-4266257b/ Website: https://www.vinelandresearch.com/   To learn more about Aigora, please visit www.aigora.com