Greg Pohlmann worked professionally in the store brand industry for 40 years. He is an expert in private labeling – store brands. Greg worked for the cream of the crop in private labeling – Topco Associates and Daymon Associates which together cover over fifty percent of all private label product sales in the United States. Greg was also part of the original start-up team that brought Aldi Stores to the United States. Greg is an expert in the private label industry and has documented what he has learned in his book, Thinking Store Brands First – Best Practice Guidelines to Enhance Customer loyalty and Increase Operating Profits.