Chris Roebuck is the Founder & CEO of Clicktivated, an interactive video technology that connects video and commerce. Chris started his career on the agency side before launching his first startup in early 2010. After spending 4 years developing mobile applications, Chris founded Clicktivated in October 2013. In this episode, we discuss the future of interactive video technology. Chris shares his early experience building mobile apps in both the U.S. and Brazil to help drive foot traffic to retail stores. We also examine the recent Kuaishou IPO and why China may or may not serve as a leading indicator for shoppable video growth in the West. Finally, Chris predicts that content experiences will become more personalized to the user, and we explore the overall trend toward user pay and e-commerce and away from interruptive advertising. Host: James Creech LEAVE US A REVIEW! If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo LISTENER SUPPORT If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).