Imagine a thriving Amazon brand with a loyal customer base, consistently generating positive reviews. This isn't a pipe dream! Kusha Karvandi, founder of Launch Titans, a full-service digital agency specializing in Amazon and Shopify success, unveils a powerful strategy to get more Amazon reviews in 2024. Kusha's experience spans over a decade, starting in the early days of Amazon FBA when competition was less fierce. He's successfully built and exited multiple businesses, with a deep understanding of the current Amazon landscape. Here's a crucial truth Kusha reveals: most satisfied customers simply don't leave reviews organically. The challenge lies in the silent majority. Happy customers rarely take the initiative to write reviews, while disgruntled ones are far more vocal. This skews the perception of your product and can hinder sales. The solution? Building a strategic review funnel. [00:00:00] Customer Perspective Offer [00:01:10] Welcome to 10K Collective Podcast [00:03:02] Travis's Amazon Journey [00:04:09] Importance of Review Funnels [00:06:01] Competing with Reviews [00:07:28] What is a Review Funnel? [00:10:08] Enticing Call-to-Action [00:11:45] Tangible Bonus Items [00:12:39] Adjusting Friction Levels [00:15:03] Value ladder upselling strategy [00:15:24] Cost of acquisition vs. cost of goods [00:15:40] Building an email list for upsells [00:15:57] Low cost of managing email list [00:16:11] Lifetime value in Amazon vs. direct sales [00:16:28] Investment in customer list for business value [00:16:43] Building diversified assets for business sale [00:16:57] Example of a concierge card for cheaper upsell [00:17:15] NFC chip concierge card for direct communication [00:17:38] Offering extra service as a value proposition Why Reviews Matter: The Power of Social Proof Reviews are the lifeblood of trust and credibility on Amazon. Here's why getting more reviews is crucial for your success: Social Proof: Positive reviews act as social proof, influencing purchase decisions by demonstrating the value of your product to potential customers. Higher Ranking: Amazon's A9 algorithm prioritizes products with strong review profiles, boosting your organic ranking and visibility in search results. Increased Conversion Rates: Positive reviews build trust, leading to higher conversion rates and ultimately, more sales. The Review Funnel: A Systematic Approach Think of a review funnel as an inverted pyramid. At the top, you cast a wide net to capture a broad audience of potential reviewers. As they move down the funnel, you filter and qualify them, ultimately converting satisfied customers into loyal reviewers. Here's a step-by-step breakdown of how to create a high-converting review funnel: Step 1: Capture Attention with a Product Insert Low-Tech Option: Design a visually appealing card or sticker with a clear call to action (CTA) and a QR code linking to your review funnel. High-Tech Option: For a more interactive experience, consider an audio or video card embedded with an NFC chip that triggers the funnel upon contact with a smartphone. Step 2: Offer Value in Exchange for Feedback Low-Tech Option: Utilize user-friendly platforms like Typeform to create a short survey that gathers valuable customer feedback in exchange for a free gift. High-Tech Option: Invest in a custom funnel integrated with the Amazon API. This allows for automatic order ID verification, streamlining the survey and gift redemption process. Step 3: Personalize the Experience with a Targeted Offer The key to a successful review funnel lies in the incentive.