Online marketing gurus - who should you believe? Hey folks, time for some real talk today. I want to talk about internet marketing gurus. What does that mean? And should you believe what you hear on the internet or from a course or from any internet marketing or business coach? Stay tuned. Hey folks, Michael Veazey from Amazing FBA here. Are online marketing gurus the same as business consultants? Guess what? I'm Michael from Amazing FBA. That means I'm here to give you advice or thoughts or information about internet marketing, particularly selling on Amazon. And that is an interesting one because it brings up this concept of a guru. I get accused of being a guru occasionally by people and I feel if it's an accusation rather than something helpful. A guru passes on "Divine wisdom" My understanding of the word guru is it comes from the Hindu tradition and like other religious traditions there's a tradition of received wisdom that a person who becomes holy enough through meditation, prayer and other such things gets received wisdom directly from God or the spirit world or whatever. I'm not qualified to say whether that happens in religion, for all I know it does, but that is not what I'm saying I'm offering. I'm not that person. And anyone who does say they are that person, I think is going to be treated with some skepticism. But that is a mentality in itself that worries me. And let me explain. Who you follow as an online marketing guru is only one part of the equation The online marketing guru who you choose to follow as an authority of some kind, let's use that word as a more grown-up word, is an important choice. It's your responsibility to decide if the online marketing guru is worth following The first thing I would say is: it's your responsibility if you're going to follow somebody to do a bit of homework and feel whether they sound like they know what they're talking about and have they given consistently decent advice. Michael's background in online marketing and Amazon advising And there are ways to do that just to lay my cards on the table. I've been selling on Amazon since 2014. I've been coaching people one to one since 2016. Since 2015, I've been running a podcast. I've interviewed well north of 200 experts. And we've done probably close to a thousand episodes now, most of which have been expert interviews. We've had over a million Downloads. So there's some social proof there. Since 2016, I've coached over a hundred people who enter one of whom handful have gone on to create over a million dollars worth of sales between them. And then the mastermind since 2017 without people get to seven figure exit and what else triple their business and the COVID admittedly in three or four cases. And then one person got to eight figures in revenue. The online marketing gurus you follow are your decision Now that's about me. Is that enough for you? It's up to you to decide. All I can tell you is who I am, and then you decide if it's right for you. And I want to talk about not the gurus today, but you as the consumer of coaching or consulting, or me as a consumer of coaching and consulting, because I also follow other people. If you are watching the video, I'm going to give you a little visual here, because I think it can really help. The spectrum of belief (4 boxes)  I want you to visualize, if you're not seeing the video four squares across from left to right,