Converting medical and scientific information into promotional

Converting medical and scientific information into promotional claims

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Description

Dr. Joe DiCapite, Director of Strategy for UK/Europe at Vodori, joins Amend & Progress to give a step by step overview of converting medical and scientific information into claims.Seven steps to converting medical and scientific information into promotional claimsThe impact that design and layout has on claim meaning and contextThe importance of collaboration, dialogue, and workshopping between brand/commercial and medical affairs teamsYou can watch this episode on Vodori's YouTube channe...

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