In this episode of ”American Potential,” host Jeff Crank talks with Genevieve Collins, the Texas State Director for Americans for Prosperity, about the strategic shift following the failure to pass Education Savings Accounts (ESAs) in the last legislative session. Genevieve discusses how this setback fueled their efforts to elect policy champions in the primaries and runoff elections, ensuring stronger support for ESAs in future sessions. Collins shares inspiring stories of grassroots mobilization, detailing the engagement of parents, students, and community members advocating for school choice. She highlights the success of their primary strategy, which led to significant electoral victories and transformed the legislative landscape in Texas. This episode underscores the importance of persistence, strategic planning, and community involvement in advocating for educational reform. Check out American Potential here: https://americanpotential.com Check out our Spanish episodes here: https://www.youtube.com/playlist?list=PL8wSZydeKZ6uOuFlT_1QQ53L7l6AmC83c Facebook: https://www.facebook.com/AmericanPotentialPodcast  Instagram: https://www.instagram.com/americanpotentialpodcast/ X: https://twitter.com/AMPotentialPod