AMPD STUDIOS by OLD MUTUAL brings you Slikour! In part one of the AMPD Masterclass with Slikour he spoke about knowing exactly what you want to be in the industry. A musician, an agent, a manager, or booker etc. In part two he talks about knowing your own self, knowing your art and your product, and to think about yourself exactly as a brand would. He makes the analogy of a gardener with tomatoes who wants to sell his tomatoes, but there is Woolworths, PnP, Shoprite out there also selling tomatoes. What is it about your tomatoes that will outshine Woolworth’s tomatoes, why is your music the music that the public needs/wants/supports? In so many AMPD studio Masterclasses the legends who have spoken have said that you need to think about your career, your art, your brand holistically in order to succeed. You need to know every single thing about your craft, the business of music and the business of you. How are you going to be the best version of yourself, you need to know your product, and know how to sell it. Get the right management, not just some person who says that they do it because “they just love music”  You need more than that, you need a person who says “Cool, I see you have these tomatoes, lets work out expand the value of these tomatoes...” … and from there you can think about what else you have to offer. Slikour realised he needed to offer more than just his music if he was to leave a legacy, and to make a positive impact in the industry. The future music industry mogul recognised that there was no platform for the telling of the South African stories in the depth that he wanted to know them and so he applied to brain to his brand in order to expand his personal brand business portfolio, as well as leave a lasting impact on South African music from the ground up. To access all the videos from this series, please check out our website : www.ampdstudios.co.za #AMPDstudios #oldmutual