AMPD STUDIOS by OLD MUTUAL brings you DJ Shimza! From a young age, DJ Shimza started learning how to market himself on how to build a brand. After attending the South African Music Conference, which was held at the historic venue The Bassline in Johannesburg, he started throwing birthday parties for himself which he took to extreme levels. He had a great sound system and he marketed the party with a basic black and white flyer with his famous logo which lives on till this day. That logo means more to him than “just a logo”. It may not be the most elegant or modern, but it’s not about that. When he was starting out and no one knew who he was it didn’t matter because they knew that logo and today it lives on as a reminder of where he came from and its all part of his personal brand. That experience in creating his birthday party, as well as his education in marketing, helped DJ Shimza in his next venture,  in which he knew he needed to seek out a gap in the market,  that resulted in his famous Christmas Lunch after party. All venues were usually closed on Christmas Day, so he knew he could use that as an opportunity to expand his portfolio of events.  This is a highly important lesson to take from the award-winning DJ. Always seek out ways to market yourself and create opportunities to grow your presence. All the experience that he gained in those early years hustling with black and white flyers, seeking out new ways to grow his network, enabled DJ Shimza eventually to create his own festivals, and today he is in front of us telling his story. Create your own story and hopefully, we’ll see you on the AMPD Studio stage in a few years. #AMPDstudios  #OldMutual