AMPD STUDIOS by OLD MUTUAL brings you Nic Burger! Nic Burger is one of the smartest thinkers in the South African music industry. With over twenty years of experience, he is currently head of Digital at Universal Music. In this episode he shares insights into the different digital platforms and digital tools that are available to artists. He explains how to access data and how to use it to inform your business decisions, like what cities you should be playing live shows in and what tracks that specific audience will want to hear.  #AMPDstudios #OldMutual