Today, we're diving into a game-changing skill for every CEO, founder, and entrepreneur.Back in 2016 at Escape Climbing, my partner and I faced a big decision...whether to scale up or stay small. Investing in infrastructure and people was tough but necessary for growth.Through this journey, I learned about the two main costs in business: capital cost and opportunity cost. As entrepreneurs, we must allocate resources wisely for sustainable growth.This episode unpacks how to navigate ...