Sarah is the founder of Tribal Impact and author to the award-winning book “The Social CEO.” She is a keynote speaker, mentor, and authority in devising an inbound approach for businesses. She shares with us a general and in a very compact way to create an inbound strategy for our company. Sarah delivers to us the importance of having an inbound approach and how to minimize the risks involved with an inbound approach. She also shares the key ingredients of a great inbound strategy and the key metrics that help an organization understand if the inbound is working for them. She also shows how inbound can be interactive, not interruptive, or customized to an extent where you don’t look creepy. Sarah sets up a very holistic view of the digital inbound that delivers excellent value and generates revenue sustainably.