Darryl is the Chief Revenue Officer at the Vanillasoft. He is the Top 19 B2B marketers to follow globally and also the top 10 most sought after SaaS Branding expert for the year 2020. Darryl is the foremost leader in SaaS branding and growth. He unravels the mystery of “what buyers want?” which is a question that haunts any salesperson. “Why are you not delivering it?” the problem that irks most of the customers as many buyers fail to understand customers. He shares his immense experience as CMO in understanding the customer and how did he sell them the product. How customer reacts at a different stage of the funnel, How to minimize friction every level and glide are the prospects to paying customers are some of the key takeaways to look out for in his video.