What is Personal Branding? In simple words, personal branding is online presence. But it has become a buzz word that we often hear. Most of the people understand the personal branding. There are so many people who tell that they don’t have a personal brand now. I highly disagree with that because if you do have any kind of social presence online you have a Personal brand. It is very important to take care of your personal brand because that’s the very first impression someone is getting off you right there seeing your LinkedIn profile as a professional and they need to understand what you’re all about. So in simple words, a personal brand is your online reputation. How to build your brand on LinkedIn There are two ways to build your brand on LinkedIn. Connecting and networking Creating content Connecting and networking When it comes to connecting and networking, you can connect with other people from a similar industry or connect with people who might be your potential clients. Before you connect with someone and before you even create content, make sure that your profile is shining and it’s optimized. So that’s the very first step for a strong personal brand. Then the next thing is to have a really good profile to create content and start connecting with other people showing them that you’re active now. Creating content There are several techniques to create the powerful contents. Technique #1: Re-purposing the content This technique is simple. You have a piece of content and you’re trying to repurpose it. You should think “how can I make it into something else?” “If it’s a video, can I make it into a blog post?” Try to define your purpose funnel what is going to happen once you have made a piece of content. Because a lot of people are screaming we need new content. It’s actually about being smarter and repurposing what you already have.