Your brand is more than just your appearance. Many people think it's like your glasses, the cool hat that you wear at work, your fonts and colors, and various other things. Yes, that does have a factor in it, but your brand is what makes you tick. It's about you.   Three things define your brand. Remember this one year try to start and build an online presence in a community and brainstorming ideas for content.   1. Your core values:   Three things define your brand and from a moral standpoint as well. What do you want people to remember you?   a. I want people to know that I'm real and genuine. I talk about real-life things that have happened in my past, what defines me as a person, and what makes me tick.  b. What do you want the people to know you for? I want people to know me for being helpful to others and take that initiative because that's what I love to do.   c. A judgment-free zone: My inbox, my comment section, everything is open. Because I've made committed many mistakes throughout my life, I want people to know that they can be you know they can share their personal stories with me.    2. Your uniqueness:  I want you to ask yourself, "what makes me different?" and express that uniqueness. You have your share of experiences, your past, and the challenges that have made you who you are today. Talk about that. You know you have failed in life, yet you've turned them into real-life lessons and implemented those learnings. You know you are funny, quirky, and creative. Express it and follow your uniqueness throughout your content. To truly stand out and set yourself apart from the rest.   3. The company you work for and a product and service that you sell:  If you own your own business, you kind of learn the lines here between personal branding and company branding. But it has a lot to do with one another. The reason is that when you're selling a product or working for a company, people will associate your brand with that company and the product. You're selling it's just how it is, especially if you have it plastered all over your LinkedIn. All that good stuff, so ask yourself does the company you work for has a bad reputation in the market, and you don't want to be associated with them. Then having maybe not now but having an exit plan is probably the best thing for you.    You sell and endorse a product that you don't believe in. That's huge, and if your company and your values are to provide impeccable customer service, then you have to follow through with your commitments to your clients. In the age of social media, the consumer has much power in the market. Therefore, one bad experience can affect your brand and your company's brand. So, you need to know and believe in the product you're selling. You also have to stand by your company's values and build a good reputation.  In that sense, so implement these three points while you're putting yourself out there. You know you're building a community. There was a time that we did not mix business and pleasure in personal life. It was us who didn't do it. We only really celebrated our wins and not our past failures. We were fake.  Content should make sense, and today we consume differently. We consume based on emotion because we are all humans. We long for real connections.   What real people want is authenticity. To be truly authentic is not to be like the rest; just celebrate what makes you unique. Your followers will genuinely get to know you. When people watch my content, they genuinely get to know me as a person. It is how you place your unique footprint on a personal brand.