Andrea Waltz is the Co-Author of the bestselling book, "Go for No!" an eminent Speaker and a Virtual Trainer. She is the founder of Courage crafters Inc. At the B2B Binge event, she explains why a no is an opportunity made than an opportunity lost. What do you think about failure? How can you change the outlook about the loss? She says, "Embrace the connection between the Yes and No." Yes, maybe the destination, it is 'No' that takes you there. A 'No' is a chance to improve and develop. Be authentic, and take feedback. When you take the input, you are going to hear a lot of NOs, but you will start building genuine relationships. In a business or career, authentic connections will take you farther in your career than anything. Change the way you respond to rejection. Please take it as a possibility.  No means not now. Seek feedback and the answer to why it was a no. Seek the chances of improvement.  Rejection is not black and white. It is grey most of the time. Based on how you react to no, it can become an opportunity.