In this episode, healthcare and social researcher Rick Harris dares(!) to challenge the established the interview transcript as the 'gold-standard' of qualitative research insight. Rick argues that a transcript may miss many critical clues, and even limit the data available for...

In this podcast, I consider whether my own formal research training of nearly 30 years ago, and whether its robust structure may have held me back in the way I approached the value and application of my findings. As the years have rolled by, I have seen research techniques become increasingly...

This episode explodes the idea that customers are either loyal to a brand...or they're not. Far from it! This podcast will show how customers move around in their loyalty behaviour, and how firms can use customer segmentation techniques to manage this transition. It's a concept that has been...