Why is the business missing in BI? And how can you get the business back into BI? That’s what today’s guest is here to talk about. Cliff Alper is Director of Product Development at Analysis Factory, and in today’s episode, you’ll hear what he has to say about how you can tell if you’re someone who’s missing out on the business part of BI, why it’s so important to ask a lot of questions, and how to talk to end-users. [18:40]  - What Cliff means when he says that the business is missing from BI [30:25]  - Advice for BI analytics leaders who struggle with confidence and knowledge [40:35]  - How to teach BI folks how to notice the unsaid things that happen in meetings For full show notes, and the links mentioned visit: https://bibrainz.com/podcast/60   Enjoyed the Show?  Please leave us a review on iTunes. Free Data Storytelling Training Register before it sells out again! Our BI Data Storytelling Mastery Accelerator 3-Day Live Workshop new dates are finally available. Many BI teams are still struggling to deliver consistent, high-engaging analytics their users love. At the end of the workshop, you’ll leave with a clear BI delivery action plan. Register today!