THIS OR THAT ?   1 Introduction to This and that A number of studies document “choice overload”, the phenomenon that leads individuals to delay decision-making, report lower choice satisfaction, and make poorer decisions when faced with a large number of choice options .  Not all studies, however, find evidence for the choice overload effect, and most recently, there has been a call to understand how strong and universal the effect is, as well as to identify some of the boundary conditions for too much choice . Demonstrations of the choice overload effect suggest that, as we increase the number of options, choice satisfaction initially improves but after a certain point begins to decrease (in the shape of a concave function). We can ask if this effect depends not only on the number of alternatives in the choice set but also on how much variety the alternatives in the choice set provide. This is a relevant question . --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/shaukat-ali4/support