This podcast episode delves into a rarely discussed but crucial aspect of the wedding industry: handling potential leads that suddenly ghost professionals after initial inquiries or consultations. As a wedding planner, I dedicate a tremendous amount of time to my clients and potential clients. From our initial discovery call to the development of budgets, tasks, term sheets and contracts, I can spend anywhere from 10 - 30 hours on a potential client before they sign and remit their first payment. And yet, I have gotten ghosted repeatedly. Why accounts for this poor behavior? And is anyone willing to discuss it?