Reverse ETL is the hot, popular trend within the modern tech stack. ETL tools like Fivetran, Stitch, and Matillion make it easy to set up and send data to a warehouse with the click of a button. As software firms of all sizes generate more data than ever, their data warehouses are becoming more and more important in facilitating the rise of operational analytics in various internal organizations. Hightouch is a data platform that helps users to sync their customer data in their data warehouse to their SaaS sales and marketing tools such as Hubspot, Salesforce, Marketo, Zendesk, Gainsight and others. We wrap up Season 2 of our podcast with an interview with Kashish Gupta, a co-founder and co-CEO of Hightouch, discussing the main key innovation in data warehouse technology that facilitated empowering business teams with operational analytics.   https://hightouch.io/blog/ kashgupta.com/