Welcome to Animated Conversations, a podcast series which delves into the world of animation through the eyes of the people who create it. In this episode, we sit down with Andy Blazdell, CEO of Celaction, the animation software used to produce hits shows like Bluey and Peppa Pig. Andy takes us through his journey starting the company and how it was forged through the close collaboration with animators and producers like Astley Baker Davies, really tailoring the software to the specific production needs of the people making the shows. He shares how Celaction differs from other software on the market and how crucial effective communication is between software programmers, animators, and producers. Furthermore, Andy emphasises the importance of maximising productivity and efficiency without compromising creativity. He also shares his insights on supporting emerging talent and enabling younger generations to grow and become the creators of the next big hit like Bluey.