Do you have a clear vision of your future? What steps are you taking to get there?  Welcome to the first episode of The Business of Trucking podcast. In this episode, you will learn and understand the difference between an operator and an owner, what your business can do for you, and the two fundamental rules necessary for you to understand your strategy so you can make decisions based on strategy and not emotion.  These two rules will help you determine whether something is worth the effort or not. You also have to understand your WHY and what it means to you if you fail to do the things that you want to do. So whether you're a truck driver or a business owner, you don't want to miss this! Reach out for a free coaching session! “If you understand the rules, you can make decisions based on strategy, not emotion.” - Antonio Bravata   In This Episode: - How to get from Point A to Point B, whether driving your truck or driving your business. - Understanding Robert Kiyosaki's CASHFLOW Quadrant. - Rule #1: Your Overall Gross Revenue - What income level do you need to live your dream life? - Rule #2: Understanding Your Cost - Break down your costs and determine your minimum acceptable rate per mile - Understand your WHY and what it means to you if you fail to do the things that you want to do. - Why is it important to understand your profit per mile? And more! Resources: The CASHFLOW Quadrant by Robert Kiyosaki Connect with Antonio Bravata: Website Facebook Instagram TikTok Email: [email protected]