Central and South American cichlids include some of the most behaviorally complex and colorful adult species in the hobby displaying vibrant turquoise, fluorescent reds, oranges, and yellows, especially during breeding. These species are prized by intermediate and advanced fishkeepers, who know their species by scientific name, locale, and strain. My guest today is Dan Sharifi, owner of Cichlids of the Americas, an internet-based source of some of the most beautiful and difficult to find species and strains of New World cichlids. Join us, as Dan explains how a former financial services manager became a premier source of New World Cichlids in the U.S. today!