Derek Swalwell is one of Australia’s most respected and widely published architectural photographers. In this episode, Derek and I discussed: His analysis of the different trends and fashions he’s seen come and go in architectural photography and the design media during his career, and his insight into the direction the industry might be heading today. The common mistakes architects make when it comes to photoshoots; and what practices can do to ensure their shoots runs smoothly and they get the most out their photographer. The big question: What is the most important area for architects to focus on with their photography strategy; Magazines, awards or social media? Derek reflects on what his industry leading clients prioritise when briefing him for their project shoots. Why Derek recommends architects engage a professional stylist for their shoots, and how he thinks about the return on investment professional photography and styling can generate for practices. If you’d like to learn more about Derek, you can visit derekswalwell.com. You can also follow Derek on Instagram @derek_swalwell. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients. Visit officedavesharp.com to learn more, or email [email protected] if you would like to get in touch. This episode was supported by our legendary sponsors.  ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more. Mast Furniture is an established furniture design and manufacturing company based in Brisbane. In operation for 10+ years, Mast has built a national and international reputation for producing high quality, technically challenging furniture. Visit mastfurniture.com.au to learn more.