On this special Q&A episode, Dave answers architecture marketing and brand questions submitted by Office Talk listeners. Dave shares his point of view on questions like: What’s the best way an architecture practice or publication communicate what they stand for? What is the best startup marketing strategy? Are there any AI tools that architects should be aware of, or that would assist with marketing and social media? How long does a practice need to market before a consistent number of enquiries is achieved? What marketing KPI's should an architect focus on? What is Dave's favourite architecture marketing case study? What is the best approach to maximise word of mouth referrals? What's the best way to consistently market when word of mouth referrals are currently keeping you busy? You can submit your questions for Dave to answer on future episodes from our new Office Talk Slido page. Mentioned in the episode: Office D.SHARP's list of frequently used architecture positioning words and associations. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients. Visit officedavesharp.com to learn more, or email [email protected] if you would like to get in touch.