Huw Wellard is the director of Wellard Architects, a 4-person Melbourne-based practice best known for their award-winning homes, beach houses and holiday houses. In this episode, Huw and I discussed: How Wellard's recent rebranding journey has helped them transition from working on a high volume of tight inner-city terraces towards fewer but more substantial new builds, resulting in simpler project management, more time for the client relationship, and better quality enquiries. The strong relationship between the work you show and the work you attract. How Huw made the tough call to retire projects from the website as part of a recent rebrand, what the selection process involved, and why showing fewer but better projects has "changed the trajectory of the practice". How Huw has adjusted his fee structures in recent years to improve practice profitability and avoid overservicing clients, as well as his insights from a recent analysis of the practice's enquiries and productivity. The superiority of solid word-of-mouth marketing and what can help to drive repeat business and referral opportunities in the residential sector. If you'd like to learn more about Wellard Architects, you can visit their website at wellardarchitects.com.au, or follow them on Instagram at @wellardarchitects. This episode of Office Talk is sponsored by Office D.SHARP, a practice providing specialised marketing consultancy and strategy tailored to meet the particular needs of architects. Visit officedavesharp.com to learn more. If you have any marketing, brand and business questions you would like me and my guests to discuss in future episodes, please send them to [email protected].