Jonathan Richards and Kirsten Stanisich are the directors of Richards Stanisich, a 20-person interior design and architecture practice based in Sydney. In this episode, Jonathan, Kirsten and Dave discussed: The journey of establishing the new Richards Stanisich brand after 15 years operating as SJB Interiors Sydney. The strategic challenge of designing a new brand that could convey a sense of experience, stability, maturity, and knowledge. The importance of a consistent and creative approach to project photography, emphasising depth, mood, and richness in their work. Their thoughts on fostering long-lasting client relationships, and the importance of repeat business and referral from existing clients. The evolving definition of luxury in the Australian residential market, focusing on uniqueness, longevity, and personalisation over extravagance. If you'd like to learn more about Richards Stanisich, you can visit their website at richardsstanisich.com.au or follow them on Instagram at @richards_stanisich. This episode of Office Talk is sponsored by Office D.SHARP, a practice providing specialised marketing consultancy and strategy tailored to meet the particular needs of architects. Visit officedavesharp.com to learn more. If you have any marketing, brand and business questions you would like Dave and his guests to discuss in future episodes, you can send them to [email protected].