Karen Alcock and Rachael McNally are from MA+Co, a 12-person Melbourne-based practice working on a mix of residential, multi-res and commercial projects. In this episode, Karen, Rachael and I discussed: How the studio has fostered strong long-term relationships with developers, and their insights on ways architects can play a bigger and more impactful role in the development team.Their approach to finding the balance between development budgets and the enjoyment of future occupants by concentrating on designing low-cost moments of joy into every space.They reflect on their recent rebrand, and discuss the benefits of a website that is highly curated, both in terms of the number of projects presented, and the short memorable messages shown to visitors.How the brand refresh allowed them to look inward, communicate what is important to them as a practice, and gain a professional external perspective on their values and strengths.A close look at their recent Mori House, focusing on how commissioning two photography sessions of the one project allowed them to capture the house in both a raw form, and then as a lived-in home.If you'd like to learn more about their studio, you can visit ma-co.au or follow them on Instagram at @ma_co.au. This episode of Office Talk is sponsored by Office D.SHARP, Welcome to Office D.SHARP, a strategic marketing and brand definition practice for architecture. Based in Perth, the practice works collaboratively with clients across the globe. To learn more about our process and book a consultation to discuss your practice, simply visit officedavesharp.com. Episode credits: Edited by Anthony Richardson of Simple Dwelling Studio. Engineered by James Ede of Be Heard. Cover illustration by Woshibai. Design by Studio Hi Ho.