Mitch Oliver leads from the heart. With nearly 30 years experience in the consumer goods industry, she is responsible for shaping and communicating the Mars brand identity and vision. Mitch has a track record delivering some truly groundbreaking campaigns, she passionately believes that business can be both for profit and for good. Mitch has won multiple awards over her career and in 2022 she was on Forbes Magazines, Editors list of ‘43 people changing advertising for the climate’. She also has several non-executive roles including Unstereotype Alliance, an initiative for UN Women that aims to eliminate harmful gender stereotypes - something Mitch cares deeply about.  In this episode of Are You Sitting Uncomfortably? host Gemma Greaves and Mitch explore common misconceptions, the power of being yourself, and the importance of brands getting uncomfortable.  See omnystudio.com/listener for privacy information.