This week on Flightless Bird, David Farrier sets out to understand the origins of Smokey Bear, an educational mascot who’s turned into the longest-running PSA in American history. Farrier then gets a tip that there is a real Smokey Bear, so travels to the sleepy town of Capitan, New Mexico. Farrier searches for Smokey’s alleged gravesite, meeting with park ranger “Max” to understand the secrets of Smokey, a bear that ended up with their own Zip Code. Along the way, Farrier learns about another local legend, Billy the Kid - leading to the question: Who is the most famous local? Smokey Bear, or Billy the Kid? Learn more about your ad choices. Visit podcastchoices.com/adchoices