Companies in the electric power industry want to keep their current customers and attract new ones. But when customers move to a new residence, they often switch providers. So, what’s the most effective way to convince these customers to switch back? A recent study suggests that goal-oriented...

Inheritance: What's a fair share? What’s the fairest way to divide an inheritance? Fifty-fifty? A larger share for one heir than another? Conor Artman, a research associate at Duke’s Center for Advanced Hindsight, joins Dan Ariely to talk about a recent experiment on inheritance, with interesting...

Dan Ariely, Duke University