This week Art Juice reached a milestone - 3 million downloads! This somewhat arbitrary number got us thinking about the whole topic of achievement - about the goals we set and the things we choose to measure. When are goals and numbers a useful way to stay on track and when can they pull us off course? And how do our goals and measurements change over time? Our conversation touches on the various goals we have set over the years and the things we have measured including art sales, social media, Youtube, Pinterest, newsletters, and studio time.  We also discuss how our attitude to achievement is changing as our careers develop and what we now consider to be success. We hope this chat inspires you to consider your own direction and maybe to have a think (or rethink) about how you can measure your progress. See Alice Sheridan at: www.alicesheridan.com @alicesheridanstudio Find more about Louise Fletcher: www.louisefletcherart.com @louisefletcher_art Credits: "Monkeys Spinning Monkeys" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License