In this episode, Andy explained how customers want us when they need us, and not when we show them that we need them. Investing your time or resources in your clients/customers will build that trust that will open opportunities for both you and them.   Listen in and know some tips on how you can invest in your clients and build that relationship on shared interests.  Quotes: “When We Invest Time, And We Invest Our Attention Into Each Other, That's When That Community Is Built.” “Customers Don't Want Us When We Need Them. Customers Want Us When They Need Us.” “When We Invest With Each Other, In The End, There Isn't A Need For A Call To Action.” “Shared Interests Are Reinforced When Investment Occurs. When Nothing Is Expected From The Other Party, That Investment Builds The Community.”   Show Notes: (00:00) Podcast Intro  (00:27) If You Need Help Creating A Set Of Values, You’re Welcome To Sign Up For A Complimentary Course At https://theconsultingplaybook.com/values  (01:19) Community Is Built When We Invest In Each Other (04:22) The Hotel Booked Had Closed  (07:53) Customers Want Us When They Need Us (09:49) Invest In Your Clients/Customers (11:07) How To Invest In Your Clients (12:02) Investing Even When You Don’t Feel Like It  (13:22) Andy’s New Book The Trust Paradigm Is Available On Amazon And Other Book Retailers