In this episode, Andy discusses the benefits of being familiar with some aspects of the client’s business and the challenges they’re facing, especially the new ones. This will help reduce the stress brought by the unknowns and strongly presents your credibility.   Check out this episode now and know the things that you can do to gain familiarity that will surely help reduce stress in meeting your new clients. Quotes: “When You Go To See A Client, Do Everything You Can To Get Familiar With The Surroundings To Reduce That Stress.” “When You Find Those Challenges, You're Able To Come In With Some More Information To Better Serve That Client.”   Show Notes: (00:00) Podcast Intro  (00:27) If You Need Help Creating A Set Of Values, You’re Welcome To Sign Up For A Complimentary Course At https://theconsultingplaybook.com/values  (01:19) Familiarity Reduces The Stress (03:01) Things You Can Do To Reduce The Stress Through Familiarity With A Client’s Physical Location (06:14) Things You Can Do To Reduce The Stress Through Familiarity With A Remote Work Setup (09:15) Taking The Time And Effort To Have Some Level Of Familiarity, Especially With A New Client (10:08) Researching The Challenges The Client Is Facing (11:11) Andy’s New Book The Trust Paradigm Is Available On Amazon And Other Book Retailers