So you’re up all night, wondering: Should I build an art museum? Before you hire an architect, best to start by calling Rich Cherry, Managing Partner at Museum Operations. He’s served as an executive director, COO, deputy director, CTO and CIO at several leading organizations, from the Albright-Knox to the Balboa Park Online Collaborative (BPOC), and designed and built new museums and non-profits from the ground up, including the Broad Art Museum and the Academy Museum of Motion Pictures. He’s also co-chair of MuseWeb, the largest museum innovation and technology conference in the world, with about 800 attendees from more than 40 countries each year. We cover the real sources of museum revenue, retrofitting old buildings to limit their carbon footprint and load them up with connectivity, running private v. public museums, working with starchitects vs. architects, innocent (read unfounded) assumptions in the boardroom, how museum expansions sometimes make as much (aka as little) sense as building sports stadiums, and the challenges of coaxing museums to share data and technological innovations.