It's hard to run a museum at any time, let alone during a pandemic. In this episode we glean some wisdom from Brian Ferriso, long-serving director of the Portland Art Museum. We cover the recent spate of deaccessioning among museums, the quest for updated thinking about museum goals, his focus on contributed versus earned income, the need for strategy in making new acquisitions, some exhibitions that have resonated with his audience, and the particulars of running a museum in the Pacific Northwest, including obligations to the pursuit of social justice.