When it comes to applying AI in the enterprise, it's useful to get the perspectives of companies that have bought AI products before. But it's also useful to get the perspective of companies that have sold AI.  They have an idea of what it's like when a company buys AI for the wrong reasons and when a company buys AI for the right reasons. This week we speak with Don Vadakan, Head of Sales at Fractal Analytics. He gives his advice for vendors and service providers that are selling AI in the enterprise, including how to attract attention from potential buyers the right way. His advice is also applicable to enterprise leaders thinking about working with vendors. If you're selling AI into the enterprise, be sure to download our B2B AI Lead Generation Guide at emerj.com/b2b1