It wasn’t long ago that consumers and estheticians alike were getting their makeup inspiration from YouTube. As trends shifted toward clean, green, and all natural, and influencers took over the beauty stage, the days of scrolling makeup videos on YouTube came to an end. But “beauty tube” may be back, and Gen Z is watching. In this episode of ASCP Esty Talk, Maggie and Ella talk about the latest makeup dupes and beauty slang making the rounds on social media.  ASCP Esty Talk with Maggie Staszcuk and Ella Cressman Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast hosted by Maggie Staszcuk and Ella Cressman. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire. About Ella Cressman: Ella Cressman is a licensed esthetician, certified organic formulator, business owner, ingredient junkie and esthetic cheerleader! As an international educator for Lira Clinical, she enjoys empowering other estheticians and industry professionals to understand skin care from an ingredient standpoint and how that relates to the skin.   Connect with Ella Cressman:   LinkedIn: www.linkedin.com/in/ella-cressman-62aa46a    About Maggie Staszcuk: Maggie has been a licensed esthetician since 2006 and holds a bachelor’s degree in business administration from Stephens College. She has worked in the spa and med-spa industry and served as an esthetics instructor and a director of education for one of the largest schools in Colorado before coming to ASCP as the Advanced Modality Specialist.     Connect with Maggie:    P 800.789.0411 EXT 1636   E [email protected] or [email protected]   About our Sponsors   Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has approximately 1,100 franchise locations in 49 states that have together delivered more than 200 million massages and skin care services. Website: www.massageenvy.com/careers/career-areas/esthetician  Facebook: @MassageEnvyCareers LinkedIn: @MassageEnvy     Founded by botanical visionary Danné Montague-King, DMK is the World Leader in Paramedical Skin Revision™. Our revolutionary concept of REMOVE. REBUILD. PROTECT. MAINTAIN.® aims to match an individual’s biochemistry with the appropriate skin therapy. DMK believes that the origin of most skin conditions is a result of disharmony within the skin. Using the principles of biochemistry, DMK has formulated a range of Enzymatic Treatments and Home Prescriptives that encourage the skin to return to its most balanced and healthy state. For skin care professionals whose business depends on generating long-lasting clinically-proven results, DMK’s education-first approach has become essential. Hundreds of salons, spas, and even industry experts have recognized the effectiveness of the DMK concept, witnessed by thousands of people worldwide whose lives have been changed forever.   Instagram: https://www.instagram.com/dmkinternational/   TikTok: https://www.tiktok.com/@dmkinternational   Facebook: https://www.facebook.com/dmkinternational   TiZO Mineral sunscreens set the standard for esthetic elegance with tinted and non-tinted formulas for use on virtually all skin types and tones. Our name reflects our commitment: TiZO = Titanium dioxide + Zinc Oxides. All TiZO products are reef-friendly and 100 percent free of chemical sunscreens, dyes, fragrances, gluten, phthalates, and parabens. T